In the parade of casino developers outdoing one another in their offerings, Live! Hotel & Casino New York in South Blooming Grove comes with a new proposal.
Live!, backed by partners The Cordish Companies and Penn National Gaming, just announced it has amended its application to the state Gaming Commission to include a partnership with a Catskill casino for a joint loyalty program. That’s in case the commission approves casinos in both locations.
The program would include cross marketing opportunities, including Catskill casino’s marketing material in hotel rooms and throughout the property, and allowing loyalty awards earned at one location to be redeemed at another.
Never mind that Live! hasn’t actually spoken to a specific developer in the Catskills or to all three. A spokeswoman for the company said it was making the commitment through the amendment, and yes, it was intended to be reciprocal.
This is the second time Live! has updated its application, which was due June 30. In September, in a presentation before the Gaming Commission meant to discuss individual projects, Cordish said it would spend $1.5 million a year to bring manufacturing to Orange County.
That left many attendees scratching their heads.